Our Areas of Specialisation

A support approach for foreign investors

Our approach is structured around the following areas:

1/ Market research and collection of sector-specific data

2/ Assistance in choosing the legal form of the company
Public limited company, limited liability company, branch, etc.

3/ Optimisation of the tax and foreign exchange regime
Wholly exporting company, offshore company, international trading company, etc.

4/ Assistance in finding business premises
In collaboration with real estate professionals.

5/ Completion of company incorporation formalities
With the various relevant authorities.

6/ Assistance with banks
Opening of the unavailable account and selection of the management system for accounts in convertible dinars and euros.

7/ Implementation of procedures and job descriptions
Within the entity.

8/ Advice on the implementation of information systems
ERP, dashboards, budgets, etc.

9/ Assistance for expatriates
Obtaining residence permits and importing vehicles under suspension of taxes and duties.

Business Plan and support with financial institutions

Our approach complies with the requirements of investment support organisations in Tunisia (API, BFPME, SICAR, etc.). It is based on the preparation of a comprehensive and coherent study in order to maximise the project’s chances of obtaining financing. It will include the following components:

1/ Presentation of the entrepreneur

CV, skills, experience, motivations and the entrepreneur’s personal objectives.

2/ Presentation of the project idea

Origin of the idea and how it responds to an unmet need or existing demand.

3/ Presentation of the business project

Project objectives and the company’s mission.

4/ Competitive environment or business context

• General sector environment: opportunities and threats.
• Development of the business sector over the previous five years, as well as general and specific laws and regulations, to be included in the appendices after analysis.
• Competitive environment: identify the main potential competitors and prepare a table outlining each competitor’s strengths and weaknesses.
• Description and characteristics of the target market: consumer behaviour, nature of the target audience and its characteristics.

5/ Marketing plan

Market research

The objective is to precisely identify the target demand (market segments, socio-professional categories, etc.) and describe current purchasing behaviour.

It also involves assessing potential demand or purchase intentions. This information is crucial because revenue forecasts will be based on the results of this study.

Operational marketing plan (the 4 Ps)

Product Plan: nature of the product to be marketed, its specific characteristics, strengths and weaknesses, as well as possible future developments of the product.

Price Plan: pricing policy and price positioning in relation to competitors and the nature and specific characteristics of demand.

Communication Plan: advertising and promotional tools to be considered and selected according to the resources to be deployed, commercial practices and the specific characteristics of demand.

Distribution Plan: decisions regarding points of sale, geographical distribution within the market, intermediaries, distributors and sales representatives.

6/ Human Resources Plan

This involves:

• Assessing human resources requirements: senior executives, middle management, employees, workers, etc.
• Forecasting salaries.
• Preparing an organisational chart for the company to be created.
• Describing the positions to be filled: required profiles and responsibilities.

7/ Technical Plan or Operations Plan

This involves planning:

• The layout and development of the premises.
• All necessary equipment, tools, office equipment, etc. (pro forma invoices and quotations should be obtained and included in the appendices after being used in the financial section).
• Describing production tasks and assessing production capacity.

8/ Financial Plan

• Prepare a forecast revenue table for the first 5 to 7 years of the company’s operations.
• Prepare forecast income statements.
• Forecast balance sheet at the end of the first year.
• Cash flow plan.
• Assessment of project profitability.
• Investment structure.

Support with financial institutions

In a second phase, we can assist the entrepreneur in dealing with financial institutions such as:

• Banks (BFPME, BTS, private or public banks, etc.).
• SICARs.
• Investment funds.
• Foreign support and financing organisations.

This “pre-audit” assignment will make it possible to assess the tax risks that the company could face in the event of a tax reassessment, based on two main objectives:

1/ Objective of verifying tax compliance

This involves verifying compliance with accounting and tax obligations (examples: compliance with the 5,000-dinar limit for cash expenses, correctly deducted withholding taxes, properly registered and initialled accounting books, absence of negative cash balances, disclosure of fees in the employer’s declaration, etc.).

The tax audit also aims to ensure that accounting documents and treatments comply with applicable regulations (examples: invoices containing the mandatory information, justification of transactions on shareholders’ accounts, registration of contracts and minutes, etc.).

2/ Objective of strategic effectiveness

This involves assessing the extent to which the company has taken advantage of available tax benefits and incentives. For example, the client may be guided towards choices such as:

• The possibility of opting for VAT liability.
• The possibility and conditions for obtaining a VAT credit or tax refund.
• The choice of a depreciation policy.
• The benefits of reinvesting in certain activities: companies located in regional development zones, agricultural companies, companies operating in the healthcare, education or environmental sectors, mutual funds and SICARs, etc.
• The establishment of an international trading company.