Our approach is in line with what is required by investment support structures in Tunisia (API, BFPME, SICAR, etc.) and is based on the realization of a comprehensive and coherent study in order to maximize the chances of Financing of the project, it will include the following components:
1 / Presentation of the creator: CV, skills, experiences, motivations, personal objectives of the promoter
2 / Presentation of the idea of project: birth of the idea, response to an unsatisfied need or an existing demand
3 / Presentation of the company project: objectives of the project and mission of the company.
4 / The competitive environment or the business context
- General environment of the sector (opportunities, threats)
- Evolution of the sector of activities over the last five years as well as the laws, the general and particular regulations (to be annexed after their exploitation)
- Competitive environment: Identify key potential competitors, and chart the strengths and weaknesses of each competitor.
- Description and characteristics of the target market (consumption behavior, nature of the target and its characteristics)
5 / The marketing plan: which is divided into two parts:
It is a matter of precisely identifying the target demand (market segments, socio-occupational category, etc.) and describing its current purchasing behavior
It also involves assessing potential demand or purchasing intentions. This information is crucial as the revenue forecast will be based on the results of this study.
- Operational Marketing Plan (the 4 Ps)
Product Plan: nature of the product to be marketed, specificities, strengths and weaknesses as well as the possible evolution of the product at term.
Price plan: pricing policy and positioning of price in relation to competition and nature and specificities of demand
Communication plan: advertising and promotional tools to be envisaged, to be chosen according to the means to be implemented, the commercial uses and the specificities of the application
Distribution plan: point of sale decisions, geographic distribution on the market, intermediaries, distributors, sellers.
6 / The Human Resources Plan
It is :
- Assess human resource needs (senior management, middle manager, agent, worker, etc.)
- Predicting wages
- Organize the organization to be created and
- Describe the positions to be filled (desired profiles and tasks)
7 / The technical plan or operational plan
This involves:
- The fittings of places
- All necessary equipment, tools, office equipment, equipment … (to obtain proforma invoices, estimate, to put in appendices after use in the financial part)
- Describe productive tasks, evaluate production capacity
8 / The financial plan
- Draw up a table of estimated turnover for the first 5 to 7 years of the company’s life
- Draw up the forecast profit and loss accounts
- Provisional balance sheet at the end of the first year
- Cash plan
- Evaluation of project profitability
- Investment Scheme
In a second phase, we will be able to accompany the promoter to financial institutions such as:
- Banks (BFPME, BTS, private or public banks, etc.)
- The SICARS
- Investment funds
- Foreign funding and support agencies