Attractive Sectors in Tunisia
Discover the main sectors and activities offering investment and development opportunities in Tunisia.
Sectors to discover
Textiles & Clothing and Leather & Footwear
Recommended approach:
Cover the entire value chain beyond garment manufacturing.
- High-end garment manufacturing
- Technical textiles
- Knitwear
- Finishing and weaving
- Fabric finishing
- Styling and pattern making
Target activities:
- Fire-resistant textiles
- Antiseptic textiles
- Antibacterial textiles
- Biodegradable textiles
- Climate-control textiles
- Composite textiles
- Waterproof-breathable textiles (membrane)
Food Industry
Recommended approach:
- Increase the level of integration within the sector (collection networks, aggregation, transport, refrigerated storage, etc.) and create consortiums in North Africa.
- Strengthen positioning in health and nutrition markets.
Target activities:
- Olive oil packaging
- Fruit and vegetable packaging
- Semi-preserved products
- Prepared meals
- Frozen products
- Fibre-enriched products
- Organic products
- Children’s nutrition products
- Sugar-free products
- Products rich in Omega vitamins
Mechanical, Electrical and Electronics Industries
Recommended approach:
- Position activities in small and medium-sized production runs while integrating high value-added services such as additional logistics services.
- Develop links with other upstream and downstream sectors, such as ICT, technical plastics and mechanics, from which sectors such as mechatronics, now a mass market, may emerge.
Target activities:
- Aeronautics
- Precision mechanics
- Automotive parts subcontracting
- Automotive and other wiring
- Small-series printed circuit boards
Other Industrial Activities
The healthcare industry, including the paramedical industry, pharmaceutical industry, healthcare services, telemedicine, biotechnology and R&D activities.
ICT Sectors
Recommended approach:
Connection to major European projects in the fields of R&D, transport or aeronautics, which are particularly intensive users of ICT skills, and collaboration with European competitiveness clusters in these fields (Systém@tic, SCS, etc.) will attract significant opportunities, particularly in the outsourcing of software development and testing activities.
Target activities:
- Outsourcing
- ERP and CRM
- IT development
- IT for the telecommunications market
Business Process Outsourcing (BPO) Sector
Recommended approach:
- Capitalise on cultural factors, language skills, education levels and time zones.
- Take advantage of available skills across a broad range of sectors: healthcare, ICT, management and languages.
Target activities:
- Financial and accounting back offices
- Customer relationship centres (sales, customer service, marketing)
- Outsourcing of HR, logistics and ICT functions
- Outsourcing of building-related professions (architecture, surveying, engineering, etc.)
- Data entry (ticketing, statistics, old land registers, etc.)
Source: Summary of the National Industrial Strategy to 2016 – API 2009